Senior Marketing Communications Specialist
Job Purpose and Impact
The Marketing Communications Specialist III will lead the execution of marketing communications activity to effectively represent the products, services, brands and the organization to customers and prospects. In this role, you will apply your full knowledge to understand business needs, directly contribute to the achievement of objectives, translate marketing communications messages into appropriate content and promotional materials for multiple channels and partner with senior stakeholders to manage high impact projects.
Key Accountabilities
- Execute and lead large scale, multichannel marketing communications and promotional activities such as promotions, advertising, sponsorship, partnerships, social media, direct marketing and events, ensuring all materials and content are on brand.
- Implement marketing strategies and complex programs in collaboration with sales, marketing specialists and technical teams.
- Collaborate with internal and external partners to lead multiple high impact campaigns for the assigned products or projects, developing innovative ideas appropriate to the marketing strategy from concept development to final product delivery.
- Apply full knowledge of marketing and communications tools to create complex graphic presentations that clearly communicate the product, solution or brand messages to meet business objectives.
- Apply in depth knowledge to translate brand strategy into powerful copy and stories that drive a desired action and demonstrate a thorough understanding of strategy.
- Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
- Other duties as assigned
Qualifications
MINIMUM QUALIFICATIONS
- Bachelor’s degree in a related field or equivalent experience
- Minimum of four years of related work experience
- Other minimum qualifications may apply
PREFERRED QUALIFICATIONS
- Proven experience of marketing strategy and planning
- Experience of campaign planning and execution
- Experience of content planning and delivery
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